What is AI visibility?
AI visibility is about how often your business is used as a source when ChatGPT, Perplexity and Google's AI Overviews answer questions. How GEO works and how to measure it.
AI visibility in a nutshell
AI visibility measures how often your website is used as a source when an AI model answers a question in your field. Unlike a results page, the AI answer only shows a handful of sources – and those sources get essentially all the attention.
GEO is not the same as SEO
SEO is about ranking a page for a search phrase. GEO (Generative Engine Optimization) is about getting cited in a generated answer. The model weighs how clearly you answer the question, how machine-readable the page is, and how often other sources mention you.
What affects your score the most
Question-based headings and direct answers, structured data (Organization, FAQPage, Product), unique data like pricing and comparisons, and mentions in industry media, comparison sites and forums.
Why you should measure now
AI answers are still young and competition to get cited is low in most industries. Whoever builds the right content now becomes the default source as volumes grow.