Google Search Console's Generative AI Report: How to See Your AI Visibility

What is the Generative AI report in Search Console?

It is a separate view in Search Console showing organic impressions from Google's generative AI features in Search. According to Google it currently covers AI Overviews and AI Mode. Search Labs experiments are not included, and generative AI features in Discover have their own report.

The same impressions still count in the regular Performance report. What's new is that you can now see the AI part on its own.

• ▸Impressions: how often URLs from your site appeared in an AI feature.
• ▸Pages: which URLs appeared.
• ▸Countries and devices: where and on which devices the impressions happened.
• ▸Dates: how impressions change over time.

Where is the Generative AI button?

Sign in at search.google.com/search-console and pick your property. In the left menu under Performance you'll find Generative AI for Search.

• ▸1. Choose a domain property or the root URL of your site.
• ▸2. Open Performance → Generative AI (Search).
• ▸3. Set a date range of at least 3 months to see a trend.
• ▸4. Switch between the Pages, Countries and Devices tabs.
• ▸5. Filter to a section such as /guides/ or a single country.
• ▸6. Export the data to compare with the regular Performance report.

How do I interpret the data?

Treat the report as a visibility metric, not a traffic metric. An impression means a URL from your site was shown in an AI answer, for example as a link or source. It does not mean anyone clicked, or that your company was recommended.

Rising impressions: Google uses your pages more often, so create more content in that format. Falling impressions: other sources have replaced you, so refresh the pages with direct answers and current facts. A few pages carry everything: your AI visibility is fragile, so build more pages that answer real customer questions. Key sales pages missing: add clear answers, FAQs and structured data to them.

Also compare with the regular Performance report. A page with many regular impressions but few AI impressions probably lacks a clear answer an AI can cite.

What does the report not show?

The report is a good first step, but it has clear limits:

• ▸No clicks: you can't see whether AI answers send you traffic.
• ▸No queries: you can't see which questions triggered the impression.
• ▸No brand signal: an impression doesn't say whether the AI mentioned or recommended you.
• ▸No competitors: you can't see which other sites appear instead.
• ▸Google only: ChatGPT, Perplexity and Gemini are not covered at all.

How do I make sure my site can appear in AI answers?

Under Settings → Search generative AI you choose whether your site can appear in Google's generative AI features: include (the default), exclude, or inherit from a parent property.

If you exclude your site, it won't appear or be used to ground answers in AI Overviews, AI Mode or Discover AI features, and you get no impressions or traffic from them. To be visible in AI search, keep it included.

Why can't I see a Generative AI report?

The most common reasons:

• ▸Too few impressions: publish content that answers specific questions directly.
• ▸Site excluded: switch the setting back to include.
• ▸Wrong property: check http/https and www vs non-www.
• ▸Pages not indexed: use URL Inspection and keep your sitemap up to date.
• ▸Googlebot blocked: make sure robots.txt allows it. Our free AI bot access checker shows this in seconds.

How do I get the full picture of my AI visibility?

Use Search Console to follow the Google trend over time. Then add a test that shows whether your company is actually mentioned when customers ask, and in which AI tools.

ai-seoranking.com does this in about five minutes. Enter your domain and we test eight realistic customer questions in ChatGPT, Perplexity, Gemini and Google's AI answers. You get a free AI Visibility Score from 0 to 100, with no account and no card.